A little over 20 years ago, in a small corner of the Haiku Cannery, in a small town on the island Maui, in a small region of the vast Pacific Ocean, my friend Dan Bolfing and I were churning out kite boards under the Cabrinha design label. The work we were doing was something we both had done separately for many years but somehow this moment felt very different. The infant sport of kite surfing was a bottle rocket about to take off and we were holding on to the fuse in one hand and a box of matches in the other.
At the time, sugar cane was Maui's biggest export but innovation in surfing and wind sports was the island's most coveted asset. Innovation was literally oozing from Maui’s fertile grounds. There was so much happening in a short span of time. It seemed that by the time the resin was dry on our latest board prototype, we had already designed the one that would replace it. It was strange to deal with the concept of making something obsolete by also making something absolutely ground breaking in the same week. But it was fun. It was uncertain. Exciting. Heartbreaking. Rewarding. Full of optimism. Exactly the way things had been for the 20 years prior.
As Cabrinha celebrates our 20th product collection…a well lived and hard earned milestone, we are simultaneously kicking off the next 20 years in this incredible industry.
All of you have played a huge role in the success of Cabrinha but more importantly, you have made the brand a diverse and dynamic cultural icon. For this and all of your continued support I want to thank you all.
All the best for the coming season and I hope to see you on the water.
- Pete Cabrinha
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