THE BACKSTORY

An Inspired Life

Pete Cabrinha is an uncommon individual. Born and raised in Lanikai Beach on the island of Oahu, Pete's dedication to water sports has gained him both pioneer and master status in three of the most cutting edge sports to come along in the past three decades. International titles in surfing, windsurfing, and kitesurfing have put Pete at the top of a short list of world class watermen.

Pete's success and lifestyle as a professional water sports athlete and the founder of Cabrinha Kitesurfing can be directly linked to his deep roots in Maui, Hawaii. Pete groomed his skills and formed his unique approach to board sports in surfing’s most innovative region.

»I HAD MADE A PACT WITH MYSELF FROM THE BEGINNING THAT I WANTED TO BE IN THIS GAME FOR THE LONG RUN«

WINDSURFING

Long before launching Cabrinha, Pete had a long history in surfing and windsurfing. A young surfer who pioneered the sport of windsurfing in the late seventies and early eighties, Pete helped define the shape of professional windsurfing for nearly two decades by bringing to the sport his own class of surf style.

Due to the scarcity of quality equipment, he began to design his own boards and accessories. Setting up a shop in his backyard, he started to churn out board shapes under his own label, Cabrinha design. Throughout the years the sport rapidly evolved but his philosophy always stayed the same. According to Pete, “I had made a pact with myself from the beginning that I wanted to be in this game for the long run. This meant two things, I had to keep my athletic status at a high level and always keep my equipment designs relevant”. His plan paid off. In 1985 Pete had won the WSMA World Championship title in Wave Performance and sealed a place as one of Windsurfing’s lasting icons.

TOWSURFING

Towsurfing was born on the North Shore of Maui in 1993 by Pete and his friends. When they “discovered” Jaws, Maui and the world of big wave surfing took an unexpected giant leap in performance. Jaws as it is now most commonly known, had until this time remained a secret, even to most of the surf population in Maui. The Strapped crew, equipped with their new tools set out to tackle Jaws one wave at a time. Today, Jaws is the most famous big wave spot in the world. And tow surfing is the way to catch and ride the biggest waves in the world.

On January 10, 2004, during the swell of the decade, Pete Cabrinha towed into a 70’ wave at Jaws, Maui on specially designed surfboard.  Earning him the coveted Billabong XXL award and an entry into the Guinness Book of World Records for the largest wave ever ridden.

»FROM THE FIRST DAY OF TOW SURFING AT JAWS, ONE THING BECAME CRYSTAL CLEAR TO EVERYONE. BY TOWING OURSELVES INTO THESE WAVES WITH A JET SKI, WE COULD CATCH, AND HOPEFULLY RIDE, ANY SIZED WAVE THAT THE OCEAN WOULD SEND OUR WAY.«

KITESURFING

When kitesurfing evolved, for the third time, Pete found himself on the ground floor of a new sport. One that would require a pioneering effort to build into legitimate industry. As in the past Pete began to design his own boards and eventually started a custom kite board brand under the Cabrinha label. Cabrinha Kite boards were born.

»For a while kitesurfing was operating on the sidelines as a fringe sport until it hit the shores of Maui where an engaged community of surfers and windsurfers developed and innovated its way into the mainstream. It was right at this point where the technology from wind sports combined with surfing to produce a dynamic hybrid sport.«

CABRINHA KITES

Experimentation, adventure and the appreciation of design are the things that have followed Pete Cabrinha since the beginning of his career. In the summer of 2000, these elements finally found a place to call home. Today, Cabrinha Kitesurfing, a subsidiary of the Pryde Group is the leading kitesurfing brand, selling in over 40 countries worldwide.  Learn more

FOILBOARDING

Foilboarding was yet another hybrid sport which was innovated by Pete and his friends on Maui back in the late ‘90s. Foilboarding has now found its way into every corner of our watersports world. From surfing to kiteboarding to windsurfing, to wing boarding.

Wingsurfing is yet another innovative hybrid of the many sports which have developed on the waters and design centers of Maui, Hawaii.

ART INSPIRED

For the past two decades, Pete has pursued the visual arts with vigor and curiosity. He has paired his technical photography skills with his off center painting techniques to capture the essence of a life lived above and below the Hawaiian waters. Learn more

Pete's visual aesthetic is a catalyst that binds every element of Cabrinha, putting art at its center. With Cabrinha's Soundwave Project™, Pete and his team established a collaborative art and music initiative to promote ocean awareness and participation in maintaining a healthy marine environment.

'OHANA

Pete’s inspiration is fueled by the creativity that flows through his family. Lisa, his wife is an artist and fashion designer and his daughter Tahiti has embraced the arts through music and the theatre. 

»Luck, timing, and my passion for doing things differently have put me where I am today.«